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Acorns Children’s Hospice is looking for a Legacy and In-Memory Manager to lead and grow its legacy and in-memory fundraising programmes. The role will shape and deliver strategies that inspire supporters to leave gifts in their wills and honour loved ones through giving. Blending strategic marketing, empathetic communication, and relationship management, this position will play a key role in building sustainable income and strengthening lifelong supporter connections.
About the Role
At Acorns Children’s Hospice we offer specialist palliative care and support for children and their families across the West Midlands. We are there wherever and whenever they need us, in the hospice, community and at home. As the UK’s largest children’s hospice charity, in terms of both numbers of children and families supported, and annual expenditure on our care work- we need to raise more than £14 million each year to run and support our care services.
As Legacy and In Memory Manager, you will:
- Provide strategic leadership, mentoring and development for the Legacy and In Memory Officer, ensuring a high-performing and motivated team
- Develop and implement a multi-channel legacy marketing programme to increase awareness, consideration, and pledges of gifts in wills to recruit and retain a pool of legacy prospects and pledgers to maximise future legacy income
- Create compelling storytelling materials—brochures, case studies, videos, web content—to highlight the importance of gifts in wills
- Develop strong relationships with all relevant external stakeholders and audiences such as solicitors, executors, funeral directors, legacy enquirers and pledgers and with supporters who may be recently bereaved
- Set and monitor KPIs, measure campaign performance, and report on results to internal stakeholders
- Develop annual budgets and plans to deliver the legacy and in memory programme
About You
- Experience of delivering a legacy and/or in-memory programme
- Experience of and resilience to meeting targets and KPIs
- Experience of delivering presentations or public speaking
- Experience managing and developing high-performing teams
- Strong level of knowledge and understanding of probate, trusts, tax and property issues related to charitable legacies
What We Offer
- £40,000 per annum
- 37.5 hours per week
- Hybrid role - based in nearest Acorns hospice (Walsall, Worcester or Birmingham), home working and travel to across the West Midlands
- Employee discounts from leading retailers – including the Blue Light Card
- Discounts on refurbished tech
- Health cash plan
- Gym membership and equipment discount scheme
- Bike2Work scheme - save up to 42% on bikes and equipment
- Wellbeing, legal and financial support
- Career development through our Acorns Academy offering leadership, coaching, fundraising, clinical training and more.
- Generous contribution to group personal pension plan (7.5%) or continuation of current NHS pension scheme
- NHS pension scheme life assurance or Acorns group life assurance scheme
- Annual leave entitlement increases with length of service
Interviews are scheduled to be held on 3 June
You need to be eligible to work in the UK to be considered for this role. We are committed to safeguarding children and vulnerable adults and therefore any successful candidate will be asked to provide two satisfactory references and will be required to undertake a DBS check.
As a UNICEF Gold Rights Respecting organisation, we are committed to ensuring that the United Nations Convention for the Rights of the Child is embedded into both culture and practice within the organisation. As an employee you will be a Duty Bearer for Children’s Rights and support all children to be Rights Holders.
If you have any questions, please contact us at recruitment@acorns.org.uk
Find out about our culture, career development, benefits and more here: Why Work for Acorns?
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