Digital Marketing Manager

Acorns Children's Hospice are looking for a Digital Marketing to shape and deliver the digital presence of the organisation, inspiring support, driving engagement and helping to raise essential funds for our work. The role will be responsible for the development and execution of innovative digital marketing strategies across web, email, SEO, paid search and social channels and lead our Digital Marketing Team

About the Role

At Acorns Children’s Hospice we offer a network of specialist palliative nursing care and support for local children and their families. We are there wherever and whenever they need us, in the hospice, community and at home. Our services include short breaks for children at our hospices, therapeutic and psychosocial support, support for siblings and other family members, emergency and end of life care and bereavement support.

As Digital Marketing Manager for the largest children’s hospice in the UK, you will: 

• Develop and lead the digital marketing strategy for Acorns Children’s Hospice, ensuring it responds to the needs of the charity, drives supporter engagement, and delivers on organisational objectives.
• Manage and mentor a team of digital marketing and content specialists.
• Co-ordinate the planning and delivery of multi-channel digital marketing plans, from start to finish, working collaboratively with the wider marketing team, and other teams across Acorns Children’s Hospice.
• Manage website development, including CMS activities like page creation/layout, landing pages, website maintenance, on-page SEO and user experience updates
• Devise and deliver effective email marketing campaigns, including A/B testing, and metrics like open rates and click rates, in order to optimise strategies

About You

• Digital qualification or extensive experience of working in the digital landscape
• Extensive experience in leading and managing digital marketing teams
• Thorough understanding of customer segmentation and target marketing principles and practices
• Website development experience, including CMS activities
• Experience of analytics, using Google Analytics, SEM Rush and other similar platforms 

What We Offer

• £37,500 per annum
• 37.5 hours per week
• Hybrid role - based in nearest Acorns hospice (Walsall, Birmingham or Worcester) with travel across the region
• Employee discounts from leading retailers
• Employee gym discount scheme
• Bike-to-Work scheme
• Generous contribution to group personal pension plan or continuation of current NHS pension scheme
• NHS pension scheme life assurance or Acorns group life assurance scheme

Interviews are scheduled to be held on 28 October

You need to be eligible to work in the UK to be considered for this role. We are committed to safeguarding children and vulnerable adults and therefore any successful candidate will be asked to provide two satisfactory references. 

As a UNICEF Gold Rights Respecting organisation we are committed to ensuring that the United Nations Convention for the Rights of the Child is embedded into both culture and practice within the organisation. As an employee you will be a Duty Bearer for Children’s Rights and support all children to be Rights Holders.

If you have any questions, please contact us at recruitment@acorns.org.uk

Find out about our culture, career development, benefits and more here: Why Work for Acorns?